INTRODUCTION
The voice of the organization to the public, customer care representatives and public relations staff face an arduous task-from dealing with difficult customers, customers with peculiar interests, customers seeking information unrelated to the services the office offers, abusive customers, customers who use threats, overwork among others and organizations need to adopt a practice of continuous improvement of systems, processes and skills of this caliber of staff to ensure that all customers and stakeholders have the right public relations and customer care skills set. It is of paramount importance to identify different ways to deliver services to meet changing public, customer and stakeholders needs so as to be the organization of choice among those customers.
This Customer Care and Public Relations Training will equip participants with specific tools, skills and techniques that are specific and proven to be effective in generating corporate or institutional success, tools which, when applied, yield improved individual performance, skills to generate real and high value leads, skills to navigate public relations and customer care dynamics to maximize opportunities for organization’s products and services.
Upon return to work, participants will demonstrate superior technical and professional communications, public relations and customer service skills at all times through the consistent provision of polite, helpful, memorable and inspiring experiences to organization clientele in the delivery of services and products.
Data-Afrique believes that PR communications professionals have the responsibilities to lead their organizations on reputation management by enhancing the ability to work across disciplines, and understand how reputation is seen from the perspectives of management strategy, financial management, marketing strategy, and other disciplines that are the business backgrounds of most of the management team.
COURSE OBJECTIVES
By the end of this course the participants will be able to:
WHO SHOULD ATTEND
This course provides Public Relation and Customer Care Consultants, Client Care Managers, Frontline Managers, Administrator and Staff dealing with the Public training to equip participants with the skills, knowledge and confidence to effectively manage the public space, communication and turn around potentially negative performance situations in the workplace, in practical, assertive and constructive manner.
DURATION
5days
COURSE CONTENT
Module 1 Introduction to Public Relations and Customer Service
Module 2 Tools for Public Relations and Customer Service: Communication Skills
Module 3 Public Relations Process and Customer Analysis: Knowing your Customer
Module 4 Public Relations, Communication and Calming Upset Customers
Module 5 Corporate Public Relations and Telephone Customer Service
Module 6 Production of Public Relations Materials and Internet Customer Skills
Module 7 Media Relations and Time Management Strategies
GENERAL NOTES
Dates | Fees | Location | Apply |
---|---|---|---|
09/09/2024 - 13/09/2024 | $1500 | Nairobi | Physical Class Online Class |
14/10/2024 - 18/10/2024 | $2950 | Kigali | Physical Class Online Class |
11/11/2024 - 15/11/2024 | $1500 | Mombasa | Physical Class Online Class |
09/12/2024 - 13/12/2024 | $1500 | Nairobi | Physical Class Online Class |
Group # | |||
---|---|---|---|
1. | 1 | $ 1500 | $ 3000 |
2. | 5 - 10 | $ 1350 | $ 2700 |
3. | 11 - 20 | $ 1200 | $ 2400 |
4. | 21 - 30 | $ 1000 | $ 2000 |
5. | 31 - 40 | $ 800 | $ 1600 |
6. | 41 - 50 | $ 700 | $ 1400 |
7. | 51 > Above | $ 600 | $ 1200 |