INTRODUCTION
International marketing is important for most companies because business has become globalized. Globalization is the growing interdependence of national economies- involving primarily customers, producers, suppliers and governments in different markets.
International marketing reflects the trend of firms selling and distributing products and services in many countries around the world. International marketing (which takes place all around us every day) offers new opportunities and challenges and has a major effect on our lives.
For many years, the globalization of markets, caused by the convergence of tastes across borders, was thought to result in very large multinational enterprises that could use their advantage in scale economies to introduce world-standardized products successfully. However, the bigger and more open the world economy becomes, the more small and middle sized companies will dominate.
COURSE OBJECTIVES
By the end of the course, participants should be able to:
DURATION
5 Days
WHO SHOULD ATTEND
This marketing training course will equip participants with the know-how to start foreign operations and/or to deal with foreign business partners and joint ventures.
This training course is suitable for a wide range of professionals but will greatly benefit:
Executives, marketing-and sales managers, strategic planners, operational managers who are responsible for foreign subsidiaries/ joint-ventures or will be asked by their companies to set up operations abroad.
Training course attendees could come from different functions or departments.
COURSE CONTENT
Day One: The International Environment
Day Two: How to Find Global Customers
Day Three: Market Entry and Expansion
Day Four: The Global Marketing Mix
Day Five: International Human Resource Management
GENERAL NOTES
Dates | Fees | Location | Apply |
---|---|---|---|
09/09/2024 - 13/09/2024 | $1500 | Nairobi | Physical Class Online Class |
14/10/2024 - 18/10/2024 | $2950 | Kigali | Physical Class Online Class |
11/11/2024 - 15/11/2024 | $1500 | Mombasa | Physical Class Online Class |
09/12/2024 - 13/12/2024 | $1500 | Nairobi | Physical Class Online Class |
Group # | |||
---|---|---|---|
1. | 1 | $ 1500 | $ 3000 |
2. | 5 - 10 | $ 1350 | $ 2700 |
3. | 11 - 20 | $ 1200 | $ 2400 |
4. | 21 - 30 | $ 1000 | $ 2000 |
5. | 31 - 40 | $ 800 | $ 1600 |
6. | 41 - 50 | $ 700 | $ 1400 |
7. | 51 > Above | $ 600 | $ 1200 |