INTRODUCTION
In order to bring together competitive activities and customer insights into coherent plans and programs that are strategically important, financially viable, and tactically achievable, organizations face many questions like the ones above. This being said, companies need to focus more purposefully on understanding market needs and synchronizing their strategies so that development of products and services spotlight the right markets and stimulates the most effective Marketing communications and Promotional activities.
Marketing and Promotion is the function that can be the point turning point in many organizations. However, the role can be sometimes divided among different players. These players my include people in market research, competitive intelligence, Marketing strategy, and Marketing Communications. If they are not on the same page, then there can be role confusion, poor message creation, inaccurate market targets, and inappropriately equipped promotional activities. If the future of the company is more competition and market segments are going to continue to increase, then clarifying and strengthening the role of Marketing and Promotions is vital.
COURSE OBJECTIVES
By the end of the course the participant should be able to;
DURATION
3 Days
WHO SHOULD ATTEND
COURSE CONTENT
An Overview of Marketing Management
The Strategic Role of Marketing
Analyzing the Marketing Environment
Consumer Markets and Buying Behavior
Market Segmentation
Industry and Competitor Analysis
Promotion mix decisions
Implementing Strategies
GENERAL NOTES
Dates | Fees | Location | Apply |
---|---|---|---|
09/09/2024 - 13/09/2024 | $1500 | Nairobi | Physical Class Online Class |
14/10/2024 - 18/10/2024 | $2950 | Kigali | Physical Class Online Class |
11/11/2024 - 15/11/2024 | $1500 | Mombasa | Physical Class Online Class |
09/12/2024 - 13/12/2024 | $1500 | Nairobi | Physical Class Online Class |
Group # | |||
---|---|---|---|
1. | 1 | $ 1500 | $ 3000 |
2. | 5 - 10 | $ 1350 | $ 2700 |
3. | 11 - 20 | $ 1200 | $ 2400 |
4. | 21 - 30 | $ 1000 | $ 2000 |
5. | 31 - 40 | $ 800 | $ 1600 |
6. | 41 - 50 | $ 700 | $ 1400 |
7. | 51 > Above | $ 600 | $ 1200 |