INTRODUCTION
This course is a must for any organization aiming to employ Public Relations Campaigns as part of their business operation. Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.
This powerful program will make a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples in print will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.
Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels.
COURSE OBJECTIVES
After attending this program, participants will learn about:
DURATION
5 Days
WHO SHOULD ATTEND
This program has been designed for PR practitioners/professionals and for senior professionals elsewhere in the organization who want to use PR/communications tools to best effect in meeting business objectives.
This course is relevant to anyone likely to have responsibility for the delivery of PR Campaigns for their organization but is relatively new to the concepts and practicalities of this facet of corporate communications.
COURSE CONTENT
DAY 1
Public Relations in Business
DAY 2
Setting Campaign Objectives and Identifying Stakeholders
DAY 3
Choosing the Right Media – Mass Media
DAY 4
Choosing the Right Media – Other Campaign Media
DAY 5
Budgets and Evaluation
GENERAL NOTES
Dates | Fees | Location | Apply |
---|---|---|---|
09/09/2024 - 13/09/2024 | $1500 | Nairobi | Physical Class Online Class |
14/10/2024 - 18/10/2024 | $2950 | Kigali | Physical Class Online Class |
11/11/2024 - 15/11/2024 | $1500 | Mombasa | Physical Class Online Class |
09/12/2024 - 13/12/2024 | $1500 | Nairobi | Physical Class Online Class |
Group # | |||
---|---|---|---|
1. | 1 | $ 1500 | $ 3000 |
2. | 5 - 10 | $ 1350 | $ 2700 |
3. | 11 - 20 | $ 1200 | $ 2400 |
4. | 21 - 30 | $ 1000 | $ 2000 |
5. | 31 - 40 | $ 800 | $ 1600 |
6. | 41 - 50 | $ 700 | $ 1400 |
7. | 51 > Above | $ 600 | $ 1200 |