|Course Date||Location||Course fee:||Registrations|
|Start Date: 13/01/2020 End Date: 17/01/2020||Nairobi||$ 1,000||Register to attend|
|Start Date: 03/02/2020 End Date: 07/02/2020||Nairobi||$ 1,000||Register to attend|
|Start Date: 02/03/2020 End Date: 06/03/2020||Nairobi||$ 1,000||Register to attend|
|Start Date: 06/04/2020 End Date: 10/04/2020||Nairobi||$ 1,000||Register to attend|
|Start Date: 04/05/2020 End Date: 08/05/2020||Nairobi||$ 1,000||Register to attend|
|Start Date: 01/06/2020 End Date: 05/06/2020||Nairobi||$ 1,000||Register to attend|
In order to bring together competitive activities and customer insights into coherent plans and programs that are strategically important, financially viable, and tactically achievable, organizations face many questions like the ones above. This being said, companies need to focus more purposefully on understanding market needs and synchronizing their strategies so that development of products and services spotlight the right markets and stimulates the most effective Marketing communications and Promotional activities.
Marketing and Promotion is the function that can be the point turning point in many organizations. However, the role can be sometimes divided among different players. These players my include people in market research, competitive intelligence, Marketing strategy, and Marketing Communications. If they are not on the same page, then there can be role confusion, poor message creation, inaccurate market targets, and inappropriately equipped promotional activities. If the future of the company is more competition and market segments are going to continue to increase, then clarifying and strengthening the role of Marketing and Promotions is vital.
By the end of the course the participant should be able to;
· Understand customers’ needs.
WHO SHOULD ATTEND
· This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.